The COVID-19 pandemic has left lasting changes to consumers around the world. Changing lifestyles are reshaping consumers’ relationships with beauty a

Consumers are urging businesses to take real action on climate change. In fact, while consumer awareness is sprouting, the corresponding consumer industry has also begun to either actively or passively adapt to the situation. Mintel mentioned in the "2021 Global Sustainable Development Trends" report that, in addition to passenger transport companies (44 %), household care product manufacturers (e.g. cleaning products, toilet paper) (39%), packaged beverage manufacturers (28%), skin and hair care products manufacturers (18%), cosmetics manufacturers (17%) all It is an industry that consumers have high expectations for and expect them to actively take sustainable environmental protection actions. It can be seen that the sustainable development of consumer goods is indeed imperative.

It can be seen that the responsibility for sustainable development no longer rests solely with end users, as consumers demand greater action from companies to help them address issues such as climate change faster. Make sustainability impacts clear and specific to consumers. Amplify additional key benefits to justify purchasing a greener or more ethical brand or product.

Mintel data shows that 47% of Chinese consumers are willing to upgrade their consumption for environmental protection, and they are willing to pay more for environmentally friendly beauty/care products; 30% of Chinese consumers* are increasingly concerned about the ethical practices of the brands they use, and they Think ethics are important; 85% of Chinese consumers expect sustainable innovation in beauty, and they expect more innovative sustainable concepts from well-known beauty brands. Consumers want to see measurable metrics, and that goes well beyond sustainability. An ethically conscious marketing approach can effectively drive product/brand adoption and loyalty if it is in the shopper’s eye, so the ethical impact is clearer and more tangible.